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Welcome to the Arizona Workforce Prospective. This is a collection of short stories and articles focused on a variety of workforce related topics effecting today’s businesses. Some of the topics of these stories include: Human Resources, Business Development, Funding, Marketing and Social Media.

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Dec
2009
Embracing the Internet

In ever-increasing numbers, today's consumers are tossing their Yellow Page directories in the recycling bin and turning to the Internet to find goods and services. Does your business have a presence on the web?

  • Build a website, even if it's only a basic one. (You can always add to it later.) It should look professional, provide down-to-earth content, and provide basic contact info like an e-mail address and phone number. Many web-hosting companies provide web design tools you can use to build a site, or you can pay them to do the work for you.
  • Pick a good site name. Keep it short and unique. (Visit a site like GoDaddy.com or Register.com to make sure a name isn't already taken.) You can purchase annual rights to a domain name for $10-$35.
  • Include your business address in key areas throughout your site - an address is what search engines look for when they deploy "spiders" - online tools that look for local search results.
  • Choose your keywords wisely. Similar to the way an index works in a hardcopy book, keywords summarize the content of a website and increase the chance that your website will appear when a potential customer enters the matching search words online.
  • Submit your website to the major search engines. Rather than waiting for a search engine to find you, take the first step by submitting your website to the top search engines like Google, Yahoo, and MSN.
  • Don't forget to go local. Many users search for businesses using a map, so be sure to reach out to Google Maps, MapQuest, and Yahoo! Maps, too. If you find a listing already exists for your business (perhaps detected by a spider), take ownership of the listing and maintain it. Check out sites that offer free listings like YellowPages.com, too.

For more information about using the Internet to boost your business, use these links:

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